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COMPASSION THAT CONTINUESTM
Families don't stop grieving when the service ends.
The service may be over, but the need for compassion continues.
TruAfterCare helps funeral homes stay connected with families through a thoughtful series of automated text messages delivered throughout the first year after loss. Each message is carefully timed to provide support, encouragement, helpful resources, and ongoing connection during a difficult season of life.
The result is a simple, affordable way to continue caring for families long after they leave your funeral home.
WHY FUNERAL HOMES CHOOSE TRUAFTERCARE
- Continue Caring Beyond the Service
- Strengthen Family Relationships
- Generate More Google Reviews
- Create Preplanning Opportunities
- Save Staff Time
A REAL RESPONSE FROM A REAL FAMILY
"Your staff has been great. Everyone of my brothers thought you all handled everything with care and respect. We are discussing having your funeral home do our funerals the same way. Thank you for everything."
This single text conversation generated multiple future funeral commitments from one family.
Moments like this remind us that compassionate follow-up matters. Families remember how they were treated long after the service is over.
HOW IT WORKS
Simply enter Family Name, Contact Information, and Date of Death. The Date of Death drives the entire communication schedule. TruAfterCare automatically delivers a carefully timed series of text messages over the following year.
REAL-TIME FAMILY REPLY NOTIFICATIONS
TruAfterCare is more than automated messaging. It's also a communication tool that helps your staff stay connected with families when they need you most.
When a family member replies to a TruAfterCare text message, the response is instantly forwarded to up to 7 different funeral home email addresses in real time.
Whether it's an expression of gratitude, a question, a request for assistance, or a preplanning inquiry, your staff can be notified immediately and respond appropriately.
This allows meaningful conversations to continue naturally while ensuring important family communications never go unnoticed.
DEFAULT TEXT MESSAGES & DELIVERY SCHEDULE
Complete transparency. No hidden scripts. No surprises.
Below are the default TruAfterCare messages and delivery schedule. Each message is carefully timed to provide support, encouragement, helpful resources, and ongoing connection throughout the first year after loss. Please remember, all messages and delivery schedules can be fully customized to fit your funeral home's needs and preferences.
The Date of Death drives all message delivery dates.
Every funeral home is different, which is why all message content, delivery timing, review links, website links, and preplanning links can be fully customized to match your funeral home's philosophy and style of care.
DAY 10 — SYMPATHY MESSAGE
We are truly honored and humbled by the trust you placed in us to care for your family during this difficult time. May peace and comfort be with you in the days ahead. If we can be of assistance, please know you can reach out anytime. Reply STOP to opt out.
DAY 14 — FOLLOW-UP CHECK-IN
Hi {firstName}, just wanted to check in again. We know the past couple of weeks have likely felt overwhelming. Please remember you're not alone in this - if you ever want to talk or just have a quiet moment with someone who cares, we are here. If we can assist you in any way, we are a phone call away. Reply STOP to opt out.
DAY 30 — GRIEF SUPPORT RESOURCE
{firstName}, We wanted to pass along this online resource to support you through your grieving and healing process - www.GriefShare.org. If you would like information on local grief support options, please let us know. We are here whenever you need us. Reply STOP to opt out.
DAY 45 — FAMILY FEEDBACK
Thank you for trusting us to care for your loved one and your family during this difficult time. If there's anything you'd like to share about your experience — suggestions, kind words, or ways we can improve — please feel free to reply to this message anytime. Your thoughts are greatly appreciated and help us continue improving our care. Reply STOP to opt out.
DAY 60 — GOOGLE REVIEW REQUEST
Hi {firstName}, we hope you are doing well and continuing to find comfort in the days ahead. Again, it was truly an honor to care for your family. If you feel comfortable, we would be grateful if you shared a few words about your experience. Your thoughts can help guide other families during a difficult time. Wishing you continued peace and comfort. {googleReviewLink} Reply STOP to opt out.
DAY 90 — PREPLANNING EDUCATION
We hope you are well. Many families tell us that after experiencing a loss, they find comfort in putting their own wishes on file. Planning ahead helps ensure your preferences are known and can ease the burden on loved ones in the future. If you would like to learn more, please visit {preplanningLink}. You may also reply to this message or call us anytime, and we'll be glad to help. Reply STOP to opt out.
DAY 365 — ONE-YEAR ANNIVERSARY
Dear {firstName}, We are thinking of you today as you remember your loved one. This one-year anniversary can bring many emotions, and we hope you are surrounded by comfort, love and care. Please know we are here if you ever need anything. Reply STOP to opt out.
EVERY FUNERAL HOME IS DIFFERENT
Every message, delivery date, review link, website link, and preplanning link can be customized to match your funeral home's preferences.